Red Chilli Digital Helps The Kinesiology Guy Rank Increase Traffic by 640%

About Kieran – The Kinesiology Guy

Kieran discovered Systematic Kinesiology as a result of a back injury in January 1999 and was being lined up for back surgery.

There had to be a way to help before going down the surgical route. As a direct result of Kinesiology treatments, Kieran was free from severe back pain within about 4-5 weeks.

Astounded by his result he decided to learn Kinesiology and started a class in April ‘99.

Location: Belfast

specialism: Kinesiology

Kieran has a wealth of experience, with over 20 years as a Kinesiolgist practitioner and instructor. He has guided many people make simple life-style changes that make a big difference in their lives.

If you are unfamiliar with Kinesiology, it is a natural approach and can help with:

  • Food intolerance testing
  • Anxiety & stress
  • Fatigue
  • Sleeping difficulties
  • Menopause support
  • Weight control
  • Long-term tiredness
  • Heartache & grief
  • and much more!

Project Overview

Kieran sought the help of Phil from Red Chilli Digital to help promote his Kinesiology business in Belfast, in particular for his food intolerance testing service.

Keyword Research

The first step in any successful Search Engine Optimistion ( SEO ) campaign is to identify the right keywords. Phil, together with Kieran, conducted thorough research to determine the most relevant and high-traffic keywords for the Kinesiology industry.

We also looked at Kieran’s competitors to see which keywords they are targeting and developed a strategy to market Kieran with evergreen content.

On-Page Website Optimisation

Once we identified the target keywords, Phil began to optimise Kieran’s website pages to align with those keywords. This includes optimising meta tags, headlines, and content to ensure the website is relevant to the target audience and search engines.

We’ll also ensure that the website is mobile-friendly, has a fast load time, and is user-friendly.

Local SEO

As a Kinesiologist, Kieran mainly serves a local audience. Therefore, we’ll optimise his website and create local listings and fully optimise his Google Business Profile, Bing Places, and other local directories.

This will help the Kieran rank in local search results and drive more traffic to his website and Google listing.

If you’re a business serving the local community then a perfectly optimised Google Business Profile is key as you can see in the image below:

Red Chilli Digital increases views to a local business by 640% in 30 days

Content Creation

Red Chilli Digital developed a content strategy that will help Kieran’s website and Google Business Profile rank for his target keywords while also providing valuable information to his audience.

This involved Kieran creating high-quality blog posts, videos, and other types of content that are optimised for SEO and designed to engage and educate his audience.

Link Building

Link building is still an important factor in SEO.

We’ll develop a strategy to build high-quality links to the Kieran’s website and his Google Business Profile from trusted, authoritative sources in the kinesiology industry. This will help to improve the website’s domain authority and visibility in the search engine results.

Analytics and Reporting

You can’t measure what you don’t track!

We set up analytics tools to track website traffic, user behavior, and other important metrics.

We’ll use this data to monitor the success of our SEO efforts and make adjustments as needed. We’ll also provide regular reports to Kieran to keep him informed of our progress

Outcome – A 640% Increase In Views in 30 Days!

Despite the infancy of Kieran’s Google Business Profile Red Chilli Digital managed to display Kieran’s business listing on Page 1 in less than 30 days. As a result of this Kieran’s business has been found 640% MORE than last month!


If you are in need of a Kinesiologist in Belfast You can visit Kieran, The Kinesiology Guy here.

If you have any questions about Case studies and how they can help you stand out from your competitors please Contact Me.