Local SEO for contractors and home service pros
Turn finished jobs into Google leads.
Your crew snaps a few photos from their phone. We turn each job into a page on your website that shows up when people in that town search.
You do great work. Google can't see any of it.
Homeowners pick the company that looks busiest in their neighborhood. Right now, your best proof never makes it online.
Nobody takes the photos
You keep meaning to have the crew shoot every job. But nobody asks for them and there's nowhere to send them, so it never happens. The few photos that do get taken sit on someone's phone.
The gallery hasn't changed in two years
Nobody has time to write captions, resize photos and log into the website after a 10 hour day.
Your town pages look like everyone else's
Same template, town name swapped. Google sees that, and often leaves those pages out of results.
Facebook posts disappear in a week
You post the job, it gets six likes, and then it's gone. It never helps you show up when someone searches.
The work is real. It just isn't on your website.
Why you don't show up in the towns around you.
When someone in the next town over searches for what you do, Google shows the companies it can prove work there. If your website has nothing about real jobs in that town, you don't show up in search or on Google Maps. The call goes to someone else.
Message from LOCAL Case Studies
Coming soon
The fix: a page on your website for every job you finish.
Local Case Studies gives your crew one simple link on their phone. When a job wraps up, they add a few photos and answer a few quick questions.
We turn that into a finished case study page on your website, about that job, in that town. Google sees real work in real places, and starts showing you there.
- Your crew finally has a reason to take photosAnd one place to send them.
- Every town you work in gets real proofA new page each time you finish a job there.
- You don't write or post anythingWe do the writing, the photos and the setup on your site.
Three steps. Your crew only does the first two.
Finish the job
Same as always. Do the work, clean up, take your photos.
Send it from a phone
Open the link, add 3 or more photos, answer a few quick questions. Talking instead of typing works best. About 5 minutes.
The page goes live
A full case study page lands on your website, linked to that town's page, the right service page and your projects map.
No writing. No logging into your website. No agency meetings.
One real job, start to finish.
This is a drywall and painting job Pullen Painters finished in Cary, Illinois. Here's what happened after the crew packed up.
- 5 minutesThe crew sends the jobPhotos and a few spoken answers, from a phone in the driveway.
- Same dayThe page goes live on their websiteWritten, laid out and linked to their Cary page. Every job is live within 24 hours.
- 6 daysIt shows up in GoogleAll 4 Pullen project pages were in Google within 6 days.
Drywall repair around a new panel
◉ Cary, IL · location rounded
How Do You Fix the Drywall After a New Electrical Panel in Cary?
We added backing, hung new drywall, replaced the corner bead and painted the main rooms in 3 days.
pullenpainters.com › projects
Panel Drywall Repair & Painting in Cary, IL | Pullen Painters
New electrical panel left holes in your wall? In Cary we added backing, hung new drywall, replaced the corner bead and painted the main rooms in 3 days.
See it live on Pullen Painters.
Pullen Painters serves McHenry, Lake and Kane counties in Illinois. Their crew made sending in finished jobs part of every project. These are real pages, live right now. Click any one.
Browse them all on the Pullen Painters projects page.
How Do You Fix the Drywall After a New Electrical Panel in Cary?
What's on every page.
- A headline in the homeowner's wordsWritten as the question people actually type into Google and ChatGPT.
- Your real photosBefore and after, sized for speed, with descriptions search engines can read.
- A quick answer up topThe short version AI tools like to quote.
- The full storyThe problem, what you did, how long it took and the tricky part. Built from your crew's answers.
- Original FAQs4 to 6 questions specific to this job, not copied from anywhere.
- Links to your town and service pagesPlus a map pin rounded to the general area, never the exact home, and the behind-the-scenes code (schema) that tells Google what the page is about.
Your town pages finally have proof behind them.
Every finished job shows up on the matching town page, with a map and a link to the full story. Cary's page no longer just says "we serve Cary." It shows the work.
The more jobs you finish in a town, the stronger that town's page gets. Automatically.
See it live: Pullen Painters' Cary, IL page
Recent projects in Cary, IL
1 project in Cary
Drywall Repair Around a New Panel in Cary, IL
One five minute habit. Four ways it pays off.
Local SEOA new page in that town after every job
Google ranks local businesses on proof of real work nearby. Each page is that proof, on your own domain, linked to the pages you want to rank.
AI searchSomething real for ChatGPT to find
ChatGPT, Perplexity and Google's AI answers can only recommend what they can read. Specific jobs in specific towns give them something to cite. Most of your competitors have nothing.
Sales toolText the neighbor's job during the estimate
"We just did one like this two streets over. Here it is." A link to a real page beats any brochure, and your office can send it in seconds.
The shortcutThe leads your competitors are missing
They post jobs to Facebook and the posts vanish. Your jobs stay on your website and keep pulling in searches, month after month.
Message from Pullen Painters
Coming soon
What you get.
Everything lives on your website, as real pages you own. Not a widget, not someone else's domain.
- A page for every finished jobOn your own domain, at yoursite.com/projects/
- The writing, done for youStory, quick answer and 4 to 6 original FAQs from your crew's answers
- Photos handledResized, described and laid out, with before and after when you have them
- Town and service page linksEvery job connects to the pages you want to rank
- Recent projects on your town pagesWith a map that never shows the exact home
- A projects archiveFilter by town and type of work
- Search engine setupTitles, descriptions and schema on every page
- You approve the first fiveSee each page before it goes public until you trust it
Founding member extras
- Setup fee waived (normally $499).
- Town page check at onboarding. I'll show you which of your town pages Google is ignoring right now.
- Your first page from a past job. Send me a job you already finished and I'll build it first, so you see your own page right away.
Founding beta pricing.
Founding members pay half, for as long as they stay subscribed, and no setup fee.
6 of 10 spots left
Founding member
Everything included.
Regular $30/week
$15 /week
Setup $499 waived
- A case study page for every finished job
- Links to your town and service pages
- Recent projects blocks and map
- Projects archive with filters
- Send jobs from any crew member's phone
- The speed guarantee
The speed guarantee.
Speed is the whole point, so that's what I guarantee.
24hrs
Live in 24 hours
Send a complete job and the page is live on your site within 24 hours. If it isn't, that month is free.
14days
In Google in 14 days
If a published page isn't showing in Google within 14 days, I fix it and your next month is free.
100%
Your pages stay yours
Cancel anytime. Every page we published stays on your website.
A complete job means at least 3 photos and the questions answered. For your first five pages, "live" means ready for your OK. Your site needs to be open to search engines for the Google guarantee to apply.
Is this a fit?
Built for local service businesses that
- Painters
- HVAC
- Plumbers
- Roofers
- Landscapers
- Cleaners
- Remodelers
- Outdoor lighting
- Serve customers across several towns
- Finish at least 3 jobs a month
- Have someone on the crew willing to take photos
- Run their website on WordPress
Probably not for you if
- You don't want your finished work shown online
- Your website can't add a plugin, or you don't control it
- You only do a handful of jobs a year
Not on WordPress? Ask me anyway. Other website builders are on the list.
Who's behind this.
I'm Casey Whitcher. I run CW Dynamic out of Elgin, Illinois, and I've spent more than 20 years in web design, marketing and conversion. Today I build and manage websites for about 50 local businesses, including 18 Trimlight dealers.
Local Case Studies started as something I built for Pullen Painters. Their crew was finishing great jobs that nobody online ever saw. Now every finished job becomes a page, and I'm opening it up to 10 founding businesses.
Questions first? Send me a message.
Questions.
Do I need a new website?
No. Local Case Studies adds pages to the WordPress site you already have. Your design, your domain.
What if I don't have a page for that town yet?
The job still gets its own page, linked to your main service pages. As you finish more jobs in that town, we'll let you know when it's worth adding a full town page.
What about my customer's privacy?
We never publish an address or a last name. Map pins are rounded to the general area, never the exact home. Your crew should still ask the homeowner before taking photos.
How much time does this take my crew?
About 5 minutes per job. Photos, a few short answers, send. They can talk instead of type.
Who writes the pages? Is it AI filler?
Every page is built from your crew's real photos and answers, about a real job in a real town. AI helps with the writing, and every page goes through a quality check. If a job is missing detail, I ask your crew before anything goes live.
What if the job was boring?
Boring jobs are great. "Fixed peeling paint on a garage" is exactly what a homeowner in that town is searching for. The small details your crew mentions are what make each page useful.
What happens if I cancel?
You stop paying, and every page stays on your website. You keep everything.
Does it only work for painters?
No. Pullen Painters was first, but it works for any business that finishes jobs at customers' homes or properties: HVAC, plumbing, roofing, landscaping, cleaning, remodeling, lighting and more.
Your next finished job could be live by tomorrow.
6 of 10 founding spots left. 50% off for as long as you stay, no setup fee, and the speed guarantee.
Opens the CW Dynamic contact form. Mention "Local Case Studies beta" and your website.
- Apply. Tell me your business, your website and the towns you serve.
- Quick call. 15 minutes to make sure it's a fit and look at your town pages.
- Setup. I connect your site and map your town and service pages.
- Your crew sends a job. The page is live within 24 hours.
Rather talk first? Contact Casey